Navigation -The War of the Words

Why information architecture?

Unstructured content is problematic!!
Information volume is growing by 50% annually of which 80% is not structured dataInformation volume is growing by 50% annually of which 80% is not structured data
90% of unstructured information is not subject to management at corporate level90%  of unstructured information is not subject to management at corporate level
Business environments and information technology change rapidlyRapid changes in business environment and information technology

  • Relentless change is driven by the need to improve business operations efficiency and escalating compliance / regulatory requirements.
  • Critical information is lost, compromised or unused.
  • Business functions are jeopardised, profits down and growth restrained because decision makers are often provided with information that is not a true reflection of the organisation’s status.

Scope

But while information architecture within the technology world emphasizes the design of the technology realm, as a librarian, I focus on words, units of sound or their written representation.
word map