Navigation -The War of the Words

Understanding the Terrain - user context

Understanding the Terrain
Arrangements are largely governed by individual preference mediated by precedent, information technology and management. Expectations are influenced by external interactions with web technologies such as search engines which have impressive retreival powers and fast response times.

For example, a trial search on the web for "Information architure" reportedly returned 63,000,000 results in 0.10 seconds.
Web search engines also typically:
In the user context, background influences are obscure and largely unacknowledged and rules or barriers are often minimal.